AI-Powered Marketing: How Artificial Intelligence is Revolutionizing Customer Engagement

24th International scientific conference «Information Technologies and Management» : conference proceedings (April 24–25, 2025). Riga, the Republic of Latvia). Riga, Latvia : “Baltija Publishing”, 2025. 572 pages.

Authors

Inessa V. Shevtsova (ORCID: https://orcid.org/0000-0003-1518-6277)
Karyna Viskovatykh

Institutions

Simon Kuznets Kharkiv National University of Economics (UA)
Cherkasy State Technological University (UA)

Publication Details

Published: 2025-01-01
DOI: https://doi.org/10.30525/978-9934-26-597-6-59
Primary Topic: Big Data and Business Intelligence
Type: article
Field-Weighted Citation Impact: 0.00

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article

AI-Powered Marketing: How Artificial Intelligence is Revolutionizing Customer Engagement

Inessa V. Shevtsova, Karyna Viskovatykh

Jan 1, 2025

Big Data and Business Intelligence

article

AI-Powered Marketing: How Artificial Intelligence is Revolutionizing Customer Engagement

Inessa V. Shevtsova, Karyna Viskovatykh

January 1, 2025article en

Abstract

Simon Kuznets Kharkiv National University of Economics (UA), Cherkasy State Technological University (UA)

Openalex Percentile: Top 55%

Big Data and Business Intelligence

DOI Open Access PDF OpenAlex

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AI-Powered Marketing: How Artificial Intelligence is Revolutionizing Customer Engagement — Inessa V. Shevtsova, Karyna Viskovatykh · (2025) | TGRS Research Map | TGRS