The Influence of Visual Elements and Color Sensitivity on Product Image Selection

This study investigates how visual elements of product images on online flea market platforms influence impression formation and purchasing decisions. As online flea markets grow with diverse user demographics, individual sellers often struggle to effectively present products due to a lack of standardized guidelines. While anonymous transactions and flexible image settings attract users, inconsistent presentation quality impacts sales success. Visual elements like exposure, contrast, saturation, color temperature, and sharpness are crucial in conveying product appeal, yet their effects remain underexplored. Particularly, how these factors influence quick impression formation is not well understood. This study experimentally examines these visual parameters to clarify their impact on purchasing motivation. The findings aim to provide evidence-based guidelines to enhance product presentation, ultimately improving sales outcomes for both new and struggling sellers on online flea market platforms.