A Study on the Key Factors Influencing Consumers' Adoption of NFT Application Services from the Perspective of PPM Framework

As blockchain and digital assets evolve, NFT services are gaining prominence. This study applies the Push–Pull–Mooring (PPM) framework to examine factors influencing consumer adoption of NFT applications. Based on 574 responses from Taiwanese users, results show that push and pull factors boost adoption intent, especially pull factors, while switching costs hinder it. The findings validate PPM’s relevance in digital services and offer practical strategies to enhance NFT adoption by improving usability, reducing barriers, and fostering community value. The study confirms the relevance of the PPM model in digital service adoption and addresses a research gap in the Asian NFT context. Practical suggestions include improving platform usability, strengthening community value, and reducing adoption barriers to drive NFT growth.