The Impact of Beauty on the Human Act

The article discusses the relationship between beauty and conscious, will-dependent human behaviour (human act). Assuming that a human act is essentially a decision on what is to be done in a given set of facts, I explain, using the concepts of intellect and will as human faculties, the mechanism of its undertaking. This shows that beauty determines the decision-making process in three ways: (i) beauty suggests decision options, meaning potential actions, as the optimal means to achieve an end; (ii) beauty is a condition for recognising the circumstances in which a human act is to be made; (iii) beauty influences the approval of the undertaken decision to do something.