The Language of Sports Media on El Heddaf TV about Sports Crises El Harrach-Rouissat match crisis as a model

This study examines sports media discourse during times of crisis, using the coverage of the match crisis between USM El Harrach and Mostakbal Rouissat by El Heddaf TV as a case study. It applies both linguistic and communication analysis to assess how the event was portrayed. Findings revealed the use of emotional language and a clear bias, which contributed to escalating rather than calming the crisis. The study also highlighted a lack of balance, objectivity, and diversity of perspectives in the media coverage. The study recommends adopting a more professional and neutral approach in crisis reporting and emphasizes the need to train sports journalists in crisis communication to strengthen the media’s role as a constructive actor in the sports field.