Identification and Assessment of Demand for One-Off Orders in the Intercity Transport Services Market in Kyiv Region and Beyond

The purpose of this article is to define and evaluate the demand in the market of one-time orders on the example of Kyiv region in the intercity traffic. The results of the research will allow the carrier in the process of making a decision on servicing a one-time order, based on objective information and patterns of the flow of one- time orders, to determine a strategy of behaviour based on the distribution of cargo transportation directions according to their attractiveness in terms of the prospects for receiving the next order. The research identified sources of information on the flow of one-off orders in the long-distance freight market. Full real-time information can be obtained without registration on Della.ua, the second most popular website in Ukraine. Based on the key parameters used to collect information on demand, we obtained data from the logistics website on orders coming to Kyiv region from other regions of the country and orders coming from Kyiv region in all areas of transportation. After clearing the data set of applications, we analysed the distribution of applications in the Kyiv region and beyond. In the Kyiv region, there are stable cargo flows in four main directions and in intra- district traffic in Boryspil district. In terms of the country's regional division, the largest flow of cargo from Kyiv region is directed to five regions, due to the current martial law conditions and geographical proximity. When studying the flow of one-off orders in the freight market, it was found that the flow of one-off orders in Kyiv region corresponds to a Poisson flow. The analysis of demand in the transport services market made it possible to identify attractive transport routes for transport companies in the Kyiv region with the possibility of returning the carrier to the starting point with a loaded or empty vehicle, depending on the receipt of a return load order, without wasting time waiting for this order. Regions that were not attractive to Kyiv region road hauliers have become attractive for transport from these regions to Kyiv region.