Generate Value From GenAI With ‘Small t’ Transformations
Generative AI may not yet be capable of large-scale transformation, but companies are getting real business value today by targeting three transformation categories with varying degrees of risk: tasks across roles, role- and team-specific tasks, and products and customer-facing experiences. Research shows that applying the logic of a risk slope can help leaders decide where and how to generate value while building for the future.
Authors
- George Westerman
- M. E. D. Webster
Publication Details
- Journal
- MIT Sloan Management Review
- Published
- 2025-01-22
- DOI
- https://doi.org/10.63383/hajw8875
- Primary Topic
- Manufacturing Process and Optimization
- Type
- article
- Field-Weighted Citation Impact
- 0.00