Generate Value From GenAI With ‘Small t’ Transformations

Generative AI may not yet be capable of large-scale transformation, but companies are getting real business value today by targeting three transformation categories with varying degrees of risk: tasks across roles, role- and team-specific tasks, and products and customer-facing experiences. Research shows that applying the logic of a risk slope can help leaders decide where and how to generate value while building for the future.

Authors

Publication Details

Journal
MIT Sloan Management Review
Published
2025-01-22
DOI
https://doi.org/10.63383/hajw8875
Primary Topic
Manufacturing Process and Optimization
Type
article
Field-Weighted Citation Impact
0.00
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article

Generate Value From GenAI With ‘Small t’ Transformations

George Westerman, M. E. D. Webster
MIT Sloan Management Review
Manufacturing Process and Optimization
article

Generate Value From GenAI With ‘Small t’ Transformations

George Westerman, M. E. D. Webster
article en

Abstract

Generative AI may not yet be capable of large-scale transformation, but companies are getting real business value today by targeting three transformation categories with varying degrees of risk: tasks across roles, role- and team-specific tasks, and products and customer-facing experiences. Research shows that applying the logic of a risk slope can help leaders decide where and how to generate value while building for the future.

MIT Sloan Management Review
Openalex Percentile: Top 61%
Manufacturing Process and Optimization
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Generate Value From GenAI With ‘Small t’ Transformations — George Westerman, M. E. D. Webster · MIT Sloan Management Review (2025) | TGRS Research Map | TGRS