FILM BUSINESS PROCESSES AND AUDIO ENGINEERING PRINCIPLES IN THE CONSTRUCTION OF ANIMATED MEDIA

Recognizing the significant role that animation plays in the world of entertainment and cultural exchange, this paper explores the potential of smaller animation projects as a platform for artistic expression and technological innovation. It also provides an analysis of existing publicly available products and aims to create a theoretical framework that combines film business processes, principles of animation and sound design to create engaging animated media projects. This work examines modern approaches to animation and sound design and their combined impact on content perception and engagement. It also discusses the potential application of these findings when creating media project and offers a qualitative analysis of current trends in hand-drawn animation and sound design. Furthermore, the paper offers a comprehensive approach to sharing smaller-scale media content in order to maximize the effectiveness of these projects. The creation of an experimental animated short film provides a practical example of this theoretical approach. This article is intended for a wide audience, including animators, directors, media technologists, as well as sound specialists planning to create their own projects in the future using film business processes and sound engineering principles. After reviewing the requirements of the project, it was determined that although the theoretical framework is ready to be used, each project should have a unique approach that relies not only on the studies presented here, but also on the correct use of available tools to achieve the best possible results