Strategies for Implementation of the Offer in the Frame of the Professional Discourse

The article is devoted to the study of the structure of professional discourse to establish the parameters of one of the genres of speech communication, in particular, the Offer (intention to do something).The aim, key areas and idea of scientific research are to analyze theoretical conceptions about speech genres based on data from a previously research works.The specific and significant features of the Offermainly important for professional communication are determined.A brief description of the scientific and practical significance of the work emphasizes the importance of adherence to ethical standards in the frame of professional discourse (сфераобразования, услуг, торговли) as means for successful conversation.A brief description of the research methodology covers an analysis of theoretical sources, a survey of participants in the communication process, an analysis of linguistic material using a continuous sampling method, and a comparative analysis.The main results and analysis, conclusions of the research work indicate that linguocultural competence in making and holding a conversation significantly affects the successful result of theOfferstrategy. The usage proportion of the vocative in the frame of the professional discourse is determined on the basis of comparative analysis.The significance of the study confirms the need to follow the ethical standards of behavior in the implementation of communication strategies that take into account the characteristics of cultural communication.This work makes important contributions to Linguistics, The theory of Intercultural communication, emphasizing the importance of professional ethics. This is the theoretical significance of the study. The practical significance works out the aspects of the Offer that reveal the importance of delicate use of vocatives. The results of the research are also useful for membersof any organization/cooperation, linguists, teachers of Culturology, as well as all those involved in studying problems of communication.