LINGUOCULTURAL FEATURES OF THE CONCEPT “DILIGENCE \ LAZINESS” IN THE KAZAKH LANGUAGE

The article examines the cognitive bases of concepts that are considered elements of cognitive linguistics in language education. In the Kazakh language, the concept is a universal phenomenon that informs about the culture of that era as a whole, defining the worldview of a certain nation. In order to define the concept, it is necessary to define some features and values of the cultural world, the nature and value of the national consciousness. The linguistic characteristics of the concepts of diligence and laziness, which have a special place in the national cultural knowledge, in the knowledge of ordinary people have been determined. The purpose of the scientific article is to study the use of the concept of “diligence\laziness” in semantic and conceptual units. In order to achieve this goal, focusing scientifically on the concepts of cognitive linguistics, concept, conceptual field, linguistic image of the universe, distinguishing the opinions of scientists who are studied within the framework of current conceptual knowledge, forming an author's point of view about the linguistic image of the world and the linguistic and cultural content of the concept of “diligence\laziness” tasks such as opening have been achieved. The cultural nature of the concept of “diligence/laziness” in cognitive discourse (regular phrases, proverbs, prose, poetry) was defined during language units. The macro-concepts defining the cognitive and linguo-cultural nature of the concept of “diligence/laziness” were analyzed from a linguo-cultural cognitive point of view.