THE ROLE OF PUBLIC RELATIONS IN AN ORGANIZATIONAL PERFORMANCE IN FEDERAL INLAND REVENUE SERVICE

This study examined The Role of Public Relations (PR) in Organizational Performance with specific focus on the Federal Inland Revenue Service (FIRS). Public Relations plays a strategic role in building corporate image, fostering stakeholder trust, enhancing communication flow, and ensuring organizational goals are effectively communicated to the public. The study adopted a descriptive survey research design, using both primary and secondary sources of data. Questionnaires were distributed to selected staff members across departments within the FIRS to gather insights into the role of PR in improving institutional performance and credibility. The study covered a total population of 120 respondents, selected purposively from junior, middle, and senior staff members of the Federal Inland Revenue Service to ensure representation of diverse perspectives. The findings revealed that PR significantly contributes to organizational performance by promoting transparency, enhancing stakeholder engagement, and building public trust in the operations of FIRS. It was also found that digital platforms and community outreach programs were more effective than traditional channels in fostering communication. However, challenges such as inadequate funding, limited skilled PR personnel, bureaucratic bottlenecks, and weak integration of PR strategies into policy implementation hindered optimal performance. The study concluded that PR is an indispensable tool for organizational success in FIRS, as it facilitates stakeholder relations, improves service delivery, and enhances institutional credibility. Effective PR strategies directly influence the performance of the agency by strengthening public confidence and cooperation. The study recommends that FIRS should strengthen its PR units by training personnel in modern communication skills, increase investment in digital PR tools for wider reach, and integrate PR into core policy and decision-making processes