SUSTAINABLE GROWTH THROUGH GREEN INNOVATION: ANALYZING ORGANIZATIONAL PERFORMANCE IN SELECTED PHARMACEUTICAL FIRMS IN ILORIN METROPOLIS, KWARA STATE, NIGERIA

This study examined the effect of sustainable growth through green innovation: Analyzing organizational performance in selected pharmaceutical firms in Ilorin metropolis, Nigeria. The study’s purpose was to establish the effect of green innovation dimensions such as green process, green product innovation, energy renewable and environmental consciousness on performance of selected pharmaceutical companies in Ilorin metropolis, Kwara State. Survey design was used for the study, as data were collected using questionnaires administered on a sample of two hundred and eighty-four (284) respondents using Taro Yamane sample size determination model from 979 population. The data analysis for the study was carried via PLM-SEM. Consequently, the findings of the study revealed that green innovation dimensions positively influence the performance of Peace and Tuyil pharmaceutical company with beta (β = 0.230), t-statistic (t = 2.468) and p value (p = 0.014), (β = 0.656), t statistics (t = 11.280) and p value (p = 0.000), (β = -0.182), t statistics (t = 1.788) and p value (p = 0.074) and (β = 0.161), t statistics (t = 2.025) and p value (p = 0.043) respectively. The study highlights the critical role of green innovation as a strategic driver for sustainability and improved performance in the pharmaceutical industry. The study further recommends that green innovation dimensions should be integrated into business operations as these would enhance sustainability credentials and improve overall firm performance, contributing to both economic and environmental goals.