Comparison of Traditional and Modern Marketing Approaches: Models Adapted for Education

In today’s competitive environment, educational institutions are increasingly adopting marketing strategies to attract students. Traditional models like the 4P framework (Product, Price, Place, Promotion), originally designed for consumer goods, offer limited applicability in service-oriented sectors such as education. This paper examines the transition broadly 7P model, which incorporates additional elements mandatory to services: “People”, “Process”, and “Physical Evidence”. Furthermore, the study proposes an education-adapted marketing model by expanding on the 7P framework with four additional elements—positioning, partnerships, personalization, and performance metrics. By analyzing each component in the context of educational services, this article highlights how institutions can enhance their competitiveness, improve service delivery, and better meet student needs through strategic marketing.