An Analysis of Textile Brands’ Advertisements from the Perspective of UN Development Goals

Increasing consumption demands increase the importance of resource management. The use of limited natural resources to meet consumption needs requires brands to carry out their activities under the umbrella of sustainability. Keeping brands in touch with all stakeholders about their production and post-production processes plays an important role in terms of the continuity of brand existence. Today, while there are sustainability policies and decisions adopted within companies, especially for brands, there are also obligations that need to be fulfilled at an international level. This study aims to evaluate the advertisements made by textile brands in the last 5 years within the scope of sustainability goals. Advertisements published by textile brands within the scope of sustainability practices within the scope of the UN's 17 sustainable development goals criteria were analyzed with the content analysis method. Similarities and differences between the brands' sustainable development goals were identified. Mango's overall sustainability goal achievement rate was found to be the highest, driven by its high number of ads. However, Koton's target achievement rate per ad was found to be higher.