THE EXPERIENCE OF OLYMPIC EDUCATION FOR UNIVERSITY STUDENTS

The article explores new approaches to professional training in sports education, focusing on integrating physical education and sports specialists into the global system. It highlightsthe promotion of the ideals and values of Olympic teaching in response to the growing interest in the international athletic movement and the Games in the context of modern global society.The study is based on research materials evaluating the professional literacy level of specialists in physical education regarding the global sporting event, including its history, current state, and the impact of new knowledge on the professional preparation of future specialists. This study employed a mixed-methods design, combining a survey of 225 students with an experimental intervention involving an “Olympic Education” course. Findings showed that students in the experimental group significantly improved their Olympic literacy compared to the control group, confirming the effectiveness of the intervention.The main aim of the article is to cultivate and enhance the culture of Olympismamong youth by introducing them to the ideals and values of competitive sports through educational programs. Additionally, the article presents the experience of implementing Olympism concepts at the M. Utemisov West Kazakhstan University. Recommendationsfor improving students' literacy in sports-related knowledge at higher educational institutions are also provided.