Digital marketing by big bubble tea brands in China in 2023: a content analysis
Bubble tea brands are using a range of digital marketing strategies to engage consumers and build brand presence in the competitive bubble tea market in China. Measures to protect young consumers from the exposure of such marketing should be considered as a way of improving population diets and reducing excess weight gain.
Authors
- Florentine Petronella Martino (ORCID: https://orcid.org/0000-0001-6718-5239)
- Kathryn Backholer (ORCID: https://orcid.org/0000-0002-3323-575X)
- Navoda Nirmani Liyana Pathirana (ORCID: https://orcid.org/0000-0003-1283-1146)
- Jia Wu (ORCID: https://orcid.org/0009-0003-6021-9864)
- Min Ren (ORCID: https://orcid.org/0000-0001-8554-3618)
- Wang Lin (ORCID: https://orcid.org/0000-0002-6725-3681)
Institutions
- Deakin University (AU)
- Communication University of China (CN)
Publication Details
- Journal
- Public Health Nutrition
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1017/s1368980025101110
- Primary Topic
- Asian Culture and Media Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- China Scholarship Council