On the issue of priority cultural values among Russians

Values help us understand human nature, motivations, and behavior in social environments. As both the environment and the values of individuals and social groups constantly change, studying this topic remains relevant. Currently, there is no unified definition of the term "value" due to various scientific approaches. However, all agree that values are the main regulator of human behavior and activity, shaping the direction of society’s development as a whole. This article explores the broad concept of cultural values, involving a values space that spans various aspects of life. Using in-depth interviews the authors conducted a sociological study of values. This study identified the priority cultural values of Russians in a summarized manner. The analysis reveals that passive consumption of new cultural values is priority. Although respondents strive to learn something new they do not take active actions. Consequently, without significant initiatives from the Russian government, traditional russian cultural values may be supplanted by Eastern cultural values and multicultural perspectives.