Understanding the relationships between poeticizing language and brand content stratégies: an exploratory study using the theory of economies of worth

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SPIRE - Sciences Po Institutional REpository
Published
2025-01-01
Primary Topic
Discourse Analysis in Language Studies
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article
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article

Understanding the relationships between poeticizing language and brand content stratégies: an exploratory study using the theory of economies of worth

Nathalie Veg-Sala, Hélène Le Léannec Tahi
SPIRE - Sciences Po Institutional REpository
Discourse Analysis in Language Studies
article

Understanding the relationships between poeticizing language and brand content stratégies: an exploratory study using the theory of economies of worth

Nathalie Veg-Sala, Hélène Le Léannec Tahi
article en

Abstract

No abstract available for this paper.
SPIRE - Sciences Po Institutional REpository
Université Paris Nanterre (FR)
Openalex Percentile: Top 72%
Discourse Analysis in Language Studies
OpenAlex
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Understanding the relationships between poeticizing language and brand content stratégies: an exploratory study using the theory of economies of worth — Nathalie Veg-Sala, Hélène Le Léannec Tahi · SPIRE - Sciences Po Institutional REpository (2025) | TGRS Research Map | TGRS