The influence of supply chain reliability and supply chain relationships on perceived operational performance: Case study in the agrifood industry of Manado City, Indonesia

The agrifood sector plays a pivotal role in maintaining food security and driving economic development; implementing efficient supply chain management strategies is essential for optimizing operational performance. This research seeks to investigate the extent to which supply chain reliability and supply chain relationships influence perceived operational performance within the agrifood industry of Manado City. Employing a quantitative research design, this study explicitly targets businesses operating within the city's agrifood sector. Data were gathered through structured questionnaires based on well-established indicators corresponding to each variable. Multiple regression analysis was used to analyze the relationships between supply chain reliability and supply chain relationships as independent variables toward customer satisfaction, with operational efficiency, product quality and market responsiveness as dependent variables. The results highlight the significance of four fundamental factors: quality of shared information, perfect order fulfilment, product availability, and communication frequency, which enhance organizational performance across various operational dimensions.