PENGARUH PROGRAM MEMBER CARD DAN KUALITAS PELAYANAN CUSTOMER CARE TERHADAP LOYALITAS KONSUMEN PT SOLO SWA LESTARI

In this research the author used multiple linear regression analysis tools. Based on the research results, it can be seen that there is a significant, strong and positive influence between the Member Card Program and Customer Care Service Quality on Loyalty as indicated by the coefficient of determination (R2) of 0.801 or 80.1%. This means that the Member Card Program and Customer Care Service Quality on Loyalty is 80.1% while the remaining 19.9% is influenced by other factors. Thus, the hypothesis put forward can be accepted.