Improving Data-Driven Customer Journey Mapping Using Cloud-Based AI

This study explores the enhancement of customer journey mapping through the application of cloud-based AI solutions. With businesses increasingly relying on data-driven insights, AI-driven mapping systems help deliver a more comprehensive view of customer interactions and preferences. Cloud-based platforms, combined with AI, provide scalable, real-time analytics that adapt to individual customer needs. This paper discusses how AI technologies integrated with cloud systems improve personalization, optimize engagement touchpoints, and identify new marketing opportunities. Results show that businesses adopting these solutions report significant improvements in customer satisfaction and retention rates.