Cultural value model and ecological behavior: The influence of self transcendence and conservation on deforestation behavior of the Kanayant Dayak indigenous peoples

The global deforestation crisis is increasingly threatening environmental sustainability, especially in indigenous territories such as the Dayak Kanayant community. This study aims to analyze the influence of individual values, especially Self-Transcendence and Conservation, on the deforestation behavior of indigenous peoples. With a quantitative approach and an explanatory research type, data was collected from 74 respondents using a questionnaire, then analyzed using the Partial Least Square Structural Equation Modeling (PLS-SEM) method. The analysis results show that Self Transcendence has a significant effect on Deforestation Behavior of 0.520 with a t-statistic value of 5.499 or > 1.96 and a P Value of 0.000 or < 0.05. Thus, an increase in Self Transcendence will increase Deforestation Behavior by 52.0%. Changes in Self Transcendence will influence changes in Deforestation Behavior. The analysis results show that Conservation does not significantly influence Deforestation Behavior with a t-statistic value of 0.415 or < 1.96 and a P Value of 0.678 or > 0.05. Thus, changes in Conservation will not influence changes in Deforestation Behavior. These findings confirm that the values of concern for nature, spirituality, and adherence to indigenous norms play an important role in shaping environmentally friendly behavior among indigenous peoples. In conclusion, strengthening the cultural and spiritual values of local communities can be an effective strategy in forest conservation efforts. This research makes an important contribution to the development of environmental policies based on local wisdom and enriches the literature on the role of individual values in the ecological context of indigenous communities.