Application of digital transformation in blended learning to enhance competitiveness during international integration at universities in Vietnam

This study evaluates the potential application of digital transformation (DT) in blended learning (BL) to enhance competitiveness (COM) at universities in Vietnam. The author conducted a survey and obtained 317 observations, identifying nine factors that influence competitiveness. The research aims to determine which factors positively impact digital transformation and blended learning, thereby integrating these two elements under the support of facilitating conditions and government resolutions that affect competitiveness. The factors influencing digital transformation and blended learning include: university leadership; social benefits; the need for international integration; social interest; digital transformation capacity; blended learning curriculum; teaching innovation capacity; facilitating conditions; and government resolutions. Both intermediate factors—digital transformation and blended learning—have a positive impact on competitiveness, with an impact level of 61.2%. Consequently, the author successfully developed a research model that integrates digital transformation with blended learning to enhance competitiveness at Vietnamese universities in the context of international integration.