LINGUISTIC STRATEGIES OF BUSINESS DISCOURSE

The article highlights the linguistic strategies of professional business discourse.Business discourse covers a wide range of professional activities.Business discourse participants apply various means of business communication, both oral and written, to realize professional communication.Among the verbal means of business communication are meetings, seminars, telephone conversations, presentations, teleconferences, videoconferences, etc. Written means of business communication consist of a wide range of documents, including instructions, business letters, contracts, permits, and emails.Verbal and written means of business communication require effective linguistic strategies for their implementation.Concerning verbal means of business communication, they actively utilize linguistic strategies such as negotiation, various types of presentations (informative, educational, motivational, etc.), interview strategies (selection, disciplinary, counseling interviews, employee complaint interviews, disciplinary interviews, appraisal interviews, and termination interviews).Public speaking strategies include researching the potential audience, using notes, delivering effective speeches, employing inclusive language, anticipating questions, and preparing thoughtful answers.In turn, written means of business communication have their own set of linguistic strategies.Participants of business discourse use them in various types of corporate documents, advertising materials, emails, contracts, permits, and other similar documents.Corporate documents that ensure employee participation in the coordinated work of companies include recommendations, instructions, and promotional texts.Among the linguistic strategies in these documents are formal vocabulary, simple grammatical forms, and a strong emotional background.Advertising texts target potential consumers of the company's products.Linguistic strategies in advertising texts include presenting information about the product, its advantages, and characteristics, along with the company logo, often using creative techniques such as verse form and musical accompaniment.Emails usually have a clear structure.They employ such linguistic strategies as the use of formal vocabulary in official correspondence, abbreviations, and acronyms.