PRICING POLICY IN MODERN CONDITIONS

The issue of pricing policy will always be relevant, since the price is one of the intermediaries between the buyer and the entrepreneur, and the price is the main mechanism in economic relations and has a significant impact on the production cycle. Pricing policy is a fundamental part of any commercial organization that helps to develop pricing strategies, that is, a set of practical factors and methods that are rational to follow when forming market prices for certain types of products that are manufactured at the enterprise. But setting the price for the company's products is essentially a skill: a low price creates an association with the low quality of the goods in the buyer; a high price takes away any desire to purchase the goods from many buyers. In these circumstances, it is necessary to correctly express and formulate the pricing policy of the company, remembering the interrelations. The main task of the pricing policy is to obtain a constant profit from sales, providing competitiveness.