AI-driven change management: A secondary research on overcoming employee resistance in digital transformation

This paper investigates how artificial intelligence (AI) is redefining change management, particularly in overcoming employee resistance and facilitating digital transformation. Utilizing secondary data drawn from institutional reports, consultancy whitepapers, and industry case studies, it identifies new models for leading change, including predictive analytics, personalized change journeys, and human-AI collaborative strategies. The research analyzes real-world applications and extracts best practices, contributing to both academic and managerial understanding of effective digital-era change management.