Pendampingan Pemanfaatan Akun Marketplace bagi Pengusaha Kuliner Berbahan Dasar Ikan Lele Kelompok Poklahsar Srikandi

The group of culinary entrepreneurs who are members of Poklahsar Srikandi, located in Maron Village, Loano District, Purworejo Regency, have dry and wet food products made from processed catfish meat. However, they experience difficulties in selling products due to limited marketing strategies, especially online. Community Service (PKM) regarding training and assistance in creating marketplace accounts aims to increase knowledge and skills in using online sales accounts. The training methods used are lectures to deliver material, clinical discussions, and mentoring training. There were 35 participants, consisting of 15 men and 20 women. The result of this Community Service (PKM) activity is an increase in participants' knowledge about the marketplace and their utilization skills to increase product sales turnover. Another result is the formation of an independent marketplace sales account. The marketplace allows them to market these culinary products effectively and efficiently, without being limited by distance and time.

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Publication Details

Journal
PengabdianMu Jurnal Ilmiah Pengabdian kepada Masyarakat
Published
2025-05-18
DOI
https://doi.org/10.33084/pengabdianmu.v10i5.9340
Primary Topic
Agriculture and Agroindustry Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

Pendampingan Pemanfaatan Akun Marketplace bagi Pengusaha Kuliner Berbahan Dasar Ikan Lele Kelompok Poklahsar Srikandi

M.Hum Abdul Ngalim, Cahyo Apri Setiaji, Bayu Abadi, Kayla Nazwa Ramadhani et al.
PengabdianMu Jurnal Ilmiah Pengabdian kepada Masyarakat
Agriculture and Agroindustry Studies
article

Pendampingan Pemanfaatan Akun Marketplace bagi Pengusaha Kuliner Berbahan Dasar Ikan Lele Kelompok Poklahsar Srikandi

M.Hum Abdul Ngalim, Cahyo Apri Setiaji, Bayu Abadi, Kayla Nazwa Ramadhani, Nesi Anjani
article en

Abstract

The group of culinary entrepreneurs who are members of Poklahsar Srikandi, located in Maron Village, Loano District, Purworejo Regency, have dry and wet food products made from processed catfish meat. However, they experience difficulties in selling products due to limited marketing strategies, especially online. Community Service (PKM) regarding training and assistance in creating marketplace accounts aims to increase knowledge and skills in using online sales accounts. The training methods used are lectures to deliver material, clinical discussions, and mentoring training. There were 35 participants, consisting of 15 men and 20 women. The result of this Community Service (PKM) activity is an increase in participants' knowledge about the marketplace and their utilization skills to increase product sales turnover. Another result is the formation of an independent marketplace sales account. The marketplace allows them to market these culinary products effectively and efficiently, without being limited by distance and time.

PengabdianMu Jurnal Ilmiah Pengabdian kepada MasyarakatVol. 10(5)
Universitas Muhammadiyah Purworejo (ID)
Openalex Percentile: Top 58%
Agriculture and Agroindustry Studies
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