The Evaporating Cloud as a Business Communication Tool: A Systematic Framework for Conflict Analysis and Persuasive Compositions in the Workplace

In today’s digitally advanced, AI-driven workplace, effective communication is more critical than ever. Business communication scholarship empathizes competencies such as professionalism, clarity, conciseness, persuasiveness, and evidence-driven messaging, yet applying these systematically in complex decisions remains a challenge. This article introduces the Evaporating Cloud tool—part of the Theory of Constraints Thinking Processes—as a structured communication aid. Through a fictional case study, we show how EC clarifies objectives, uncovers underlying needs and hidden assumptions, and supports ethical, collaborative decision making. The article highlights EC’s value in enhancing core communication competencies in business and professional contexts.

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Publication Details

Journal
Business and Professional Communication Quarterly
Published
2025-10-04
DOI
https://doi.org/10.1177/23294906251374631
Primary Topic
Business Strategy and Innovation
Type
article
Field-Weighted Citation Impact
0.00
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article

The Evaporating Cloud as a Business Communication Tool: A Systematic Framework for Conflict Analysis and Persuasive Compositions in the Workplace

Annika Reitenga, Mahesh Gupta, Christina Davidson
Business and Professional Communication Quarterly
Business Strategy and Innovation
article

The Evaporating Cloud as a Business Communication Tool: A Systematic Framework for Conflict Analysis and Persuasive Compositions in the Workplace

Annika Reitenga, Mahesh Gupta, Christina Davidson
article en

Abstract

In today’s digitally advanced, AI-driven workplace, effective communication is more critical than ever. Business communication scholarship empathizes competencies such as professionalism, clarity, conciseness, persuasiveness, and evidence-driven messaging, yet applying these systematically in complex decisions remains a challenge. This article introduces the Evaporating Cloud tool—part of the Theory of Constraints Thinking Processes—as a structured communication aid. Through a fictional case study, we show how EC clarifies objectives, uncovers underlying needs and hidden assumptions, and supports ethical, collaborative decision making. The article highlights EC’s value in enhancing core communication competencies in business and professional contexts.

Business and Professional Communication Quarterly
University of Louisville (US)
Openalex Percentile: Top 60%
Business Strategy and Innovation
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