The Effect of Mobile Banking Investment Service Features on the Investment Interest of Accounting Students

Abstract. Financial inclusion should complement adequate financial literacy. The convenience of banking services through mobile banking applications provides convenience and high accessibility to its users to participate in increasing financial inclusion through various features available. One of the features developed is the investment service feature. The investment service feature encourages investment interest in making investment decisions. Therefore, this study aims to determine the effect of mobile banking investment service features on the investment interest of PNUP Accounting students. The researchers researched 255 accounting students, selected using the purposive sampling technique and the Slovin formula. Researchers collected data using a questionnaire administered through Google Forms. The results of this study indicate that the investment service feature in mobile banking significantly influences the investment interest of accounting students at PNUP by 18.1%, while other variables affect the rest. According to the study's findings, colleges can utilize mobile banking applications to educate students about capital market practices and investing.