MULTIMEDIA PROJECT MANAGEMENT AND COST CALCULATION

Multimedia project management is driven by a number of key factors that reflect current trends in technology, economics, and societal needs.In 2025, multimedia technologies, in particular augmented reality (AR), are rapidly integrated into various areas, including the printing industry, where they transform traditional approaches to content creation.AR allows you to create interactive products, such as magazines, catalogs, or packaging, which increase audience engagement and open up new business opportunities.However, managing such projects is a challenging task due to technical complexity, the need to integrate various technologies (e.g., AR.js, Three.js,WebGL), and high requirements for resource coordination.The article offers a systematic approach to organizing and planning multimedia projects, which makes it relevant for professionals who seek to effectively implement innovative solutions.The economic aspect of the article is no less important.Calculating the cost of multimedia projects is of particular importance in conditions of limited budgets, espe cially for small and mediumsized businesses in Ukraine.The growth of hourly rates of developers, costs for licenses and hosting, as well as the need for costeffective so lu tions, such as web applications compared to mobile applications, highlight the need for clear cost estimation methodologies.The article responds to this need by offering tools for budgeting and optimization that contribute to increasing the competitiveness of com panies.The interdisciplinary nature of the article, combining project management, in formation technology and economic calculations, makes it valuable for training spe cia lists capable of working at the junction of these industries.In 2025, the demand for managers who understand both the technical and financial aspects of multimedia projects is growing, which emphasizes the practical significance of the study.The scientific novelty of the article lies in the systematization of approaches to multimedia project management with an emphasis on economic efficiency, which is an insufficiently researched area, especially in the Ukrainian context, where the digital transformation of printing is gaining momentum.Thus, the article is relevant due to its focus on innovative technologies, economic optimization, and environmental aspects, offering practical solutions for modern bu si ness and science.