Awake the Dormant Land Market: Effect of Agri‐Tourism Integration on Land Allocation

ABSTRACT Based on 6 years of large‐scale rural‐household‐level panel data, we selected the leisure agriculture and rural tourism pilot county policy as a quasi‐natural experiment. We explored the relationship between agri‐tourism integration and land allocation using a staggered DID model. The results indicate that agri‐tourism integration improves land renting out by small‐scale farmers by creating agri‐tourism enterprises, increasing land prices, and promoting local off‐farm employment. This effect differed between regions with a single agricultural attribute positioning and those with a single ecological attribute positioning. Furthermore, ensuring land tenure security and improving land quality could strengthen this effect.