Assessment of key attributes of traditional producers in the prospective geographical indication value chain of attapady black goat

The study explored the key attributes of the traditional producers of the prospective Geographical Indication (GI) value chain of Attapady Black goat, in the Attapady Block Panchayat of Kerala. Using an exploratory research design, 200 producers were identified through key informant technique and snowball sampling. Data were collected via focus group discussions, personal interviews, GIS tools, and direct observation across 193 tribal hamlets. The sample comprised predominantly women (64%), older adults, and members of the Irula community (85%), with smaller representation from Muduga and Kurumba. Goat holdings averaged 4.77 per household, with most sales occurring within hamlets, primarily driven by economic needs, seasonal demand, and cultural practices. Producers largely relied on intermediaries for marketing. Thematic analysis highlighted the vital role of indigenous knowledge in maintaining breed purity, biodiversity conservation, low-input rearing, ethno-veterinary practices, and cultural heritage. Findings underscore the central role of tribal producers as custodians of the Attapady Black goat and its traditional production system.