Perception Evaluation and Optimization Strategies of Pedestrian Space in Beijing Fayuan Temple Historic and Cultural District

With the rapid development of urbanization and tourism in China, increasing attention has been paid to the protection and utilization of historical and cultural heritage, while tourists’ demands for travel experiences have gradually shifted towards in-depth cultural perception. This paper selects Beijing Fayuan Temple Historic and Cultural District as the research case, and adopts methods such as the LDA (Latent Dirichlet Allocation) topic model, collection and analysis of online text data, and field research to explore the current situation of pedestrian space in Fayuan Temple District and its optimization strategies from the perspective of tourists’ perception. The study found that the dimensions of tourists’ perception of the pedestrian space in Fayuan Temple District mainly include six aspects: historical buildings and relics, tour modes and transportation, natural landscapes and environment, historical figures and culture, residents’ life and activities, and tourists’ experiences and visits. By integrating online text data, questionnaire surveys, and on-site behavioral observations, the study constructed a “physical environment-cultural experience-behavioral network” three-dimensional IPA (Importance–Possession Analysis) evaluation model, and analyzed and evaluated the high-frequency perception elements in tourists’ spontaneous evaluations. Based on the current situation evaluation of the pedestrian space in Fayuan Temple District, this paper puts forward optimization strategies for the perception of pedestrian space from the aspects of block space, transportation usage, landscape ecology, digital technology, and cultural symbol translation. It aims to promote the high-quality development of historical blocks by improving and optimizing the pedestrian space, and achieve the dual goals of cultural inheritance and utilization of tourism resources.