The regional community’s request for the quality of farm food (based on the example of residents of the Stavropol Krai, Russian Federation)

The article is devoted to the definition of the regional community’s request for the quality of farm food products through their perception models. The topic of food quality assessment from the consumers’ point of view is relevant and is widely discussed in the scientific community. The directions of modern discourse in the subject area are: systematic state control over compliance with regulatory requirements for the production and food quality; strengthening consumer confidence and ensuring public health through nutrition; characteristics of a food product in terms of the information load of packaging, its environmental friendliness for high-quality product storage, subsequent disposal of packaging materials; promotion of modern technologies for processing, storage, and waste disposal. In the empirical part of the study we developed model for studying the request of the regional community for the quality of farm food. It was used in a survey of the population of Stavropol Krai (Russia). The survey of 812 respondents was organized in electronic form. The database was processed by the SPSS Statistics program (version 27) – factor analysis, Rotation Method: Varimax with Kaiser Normalization. The actual model of consumer request for the quality of farm food consists of 2 structural components: commitment to certain producers – the choice of farm food products based on trust in the brand, official information and labelling; situational choice of farm food products based on a visual assessment of the product, packaging and current price. The obtained research data will help the farming community to position their products correctly and consider the prospects of going beyond the region.