THE ROLE OF AI IN ENHANCING PERSONALISED LEARNING, AUTOMATED ASSESSMENT, INTELLIGENT TUTORING, AND STUDENT ENGAGEMENT

This study investigates the impact of artificial intelligence (AI) on personalized learning, automated assessment and feedback, intelligent tutoring systems, and student engagement in online learning environments. The research focuses on fourth-year English major students at a university in the Mekong Delta region, utilizing a mixed-methods approach with both quantitative and qualitative data collection. A questionnaire was administered to 155 participants to gather quantitative insights into their perceptions of AI tools in enhancing learning experiences, while semi-structured interviews provided qualitative data to explore students’ experiences in more depth. The findings reveal that AI-driven tools significantly improve personalized learning by adapting content to individual needs, provide timely and effective feedback, enhance tutoring support, and boost student engagement through interactive and gamified elements. The study contributes to the growing body of literature on AI in education, highlighting its potential to transform learning outcomes and student experiences in higher education.