Platforms, risk perceptions, and reporting: the impact of illicit drug advertisements on social media among UK secondary students

Our research is the first to provide a detailed understanding of platform exposure to illicit drug ads on social media, highlighting the need for research across diverse platforms. Despite our findings, the impact of exposure to drug ads remains unclear. We advocate for a new approach to studying this issue, integrating an online safety perspective.

Authors

Marie Vasek (ORCID: https://orcid.org/0009-0009-4045-9493)
Enrico Mariconti (ORCID: https://orcid.org/0000-0003-3005-8214)
Ashly Fuller (ORCID: https://orcid.org/0000-0002-6603-8138)
Shane D. Johnson (ORCID: https://orcid.org/0000-0002-0184-9896)

Institutions

Future Science Group (United Kingdom) (GB)
The London College (GB)
University College London (GB)

Publication Details

Journal: Harm Reduction Journal
Published: 2025-10-03
DOI: https://doi.org/10.1186/s12954-025-01299-5
Citations: 1
Primary Topic: Spam and Phishing Detection
Type: article
Field-Weighted Citation Impact: 3.25

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article

Platforms, risk perceptions, and reporting: the impact of illicit drug advertisements on social media among UK secondary students

Marie Vasek, Enrico Mariconti, Ashly Fuller, Shane D. Johnson

Oct 3, 2025

1 citations

Harm Reduction Journal

Spam and Phishing Detection

3.25

article

Platforms, risk perceptions, and reporting: the impact of illicit drug advertisements on social media among UK secondary students

Marie Vasek, Enrico Mariconti, Ashly Fuller, Shane D. Johnson

October 3, 2025article en

1 citations

Abstract

Our research is the first to provide a detailed understanding of platform exposure to illicit drug ads on social media, highlighting the need for research across diverse platforms. Despite our findings, the impact of exposure to drug ads remains unclear. We advocate for a new approach to studying this issue, integrating an online safety perspective.

Harm Reduction JournalVol. 22(1)

Future Science Group (United Kingdom) (GB), The London College (GB), University College London (GB)

Openalex Percentile: Top 6%

Spam and Phishing Detection

3.25

DOI Open Access PDF OpenAlex

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Platforms, risk perceptions, and reporting: the impact of illicit drug advertisements on social media among UK secondary students — Marie Vasek, Enrico Mariconti, et al. · Harm Reduction Journal (2025) | TGRS Research Map | TGRS