Evaluation of educational services quality and its impact on students’ satisfaction and loyalty based on academic quality improvement program (AQIP) model

Given the impact of educational service quality on student satisfaction and loyalty, we recommend targeted initiatives to: enhance faculty expertise, meet student needs (educational and services), improve facilities, foster respectful interactions, increase faculty-student engagement, enhance flexibility of curricula, offer academic advising, elevate teaching quality, and upgrade learning spaces and dormitories. We recommend focusing on both weaknesses and strengths, and repeatedly measuring service quality to ensure continuous improvement.