Theoretical framework and conceptual model on teenagers' involvement in family purchase decision

The changing shift in purchasing responsibility in families has become the essential phenomenon for the marketers which require to be analysed on continuous basis. With the passage of time enhancement in dual-income families, proliferation of smart phones, digital shopping platforms, social media usage, easy-payment mechanism are indulging the teenagers to give valuable contribution in family purchasing. In order to provide valuable suggestions to market practitioner and business strategist, this conceptual study is an attempt to explore the various antecedents of teenagers' intervention in family purchase decision under which conceptual framework has been developed. Based on the overall analysis, the model depicts the causal antecedents and outcome of teenagers' intervention. In conclusion, this study suggests that teenagers can no longer be overlooked as they have emerged as significant purchase influencer in the family for the future.