Maximizing Business Performance: The Influence of Brand Visibility, Customer Engagement, Marketing Influencer and Digital Presence on Local Brand Success

Ensuring customer satisfaction is a key goal for businesses aiming to build lasting relationships and encourage repeat purchases. This current research studies the effects of brand visibility, customer engagement, marketing influencer, and online presence on the business performance of local brand product businesses. 120 respondents who are selling local products participated in this research. This research project utilizes descriptive and inferential statistics to look into the effects of social media elements on local brand product businesses' performance. The findings reveal that brand visibility, customer engagement, marketing influencer, and online presence significantly influence the business performance of local brand product businesses. The study also affirms that maintaining a robust online presence and utilizing social media strategies contribute positively to the overall business performance of local brands. As companies persist in maneuvering through a highly competitive environment, understanding the intricate relationships among brand visibility, customer engagement, marketing influencers, and online presence becomes crucial for crafting effective social media strategies. This study shows the importance of giving attention in utilizing these elements to improve business performance. Further studies may explore variations of respondents across different regions, offering a more comprehensive understanding of the elements that affect customer satisfaction and local product brand business performance in the current environment of digital media platforms.