Consumers Perception on Harumanis Mango Purchase through Online Shopping

Previously, when the spread of COVID-19 occurs, it causes several negative impacts toward nation's economy, especially to the sales of Harumanis mangoes.Therefore, the online sales effort has become the preferred method.Thus, this study was conducted to examine the level consumer perception on Harumanis mango purchase through online shopping, to identify the customer perceptions of Harumanis consumers towards purchasing through online shopping and to determine the dominant factors influencing the purchase of Harumanis mangoes through online shopping.This study has discussed the factors of web design, reliability, privacy, and customer service.A total of 384 respondents in the sub-districts of Sitiawan and Lumut have answered this questionnaire.In this study, SPSS was utilised to analyse data.The result has revealed factors that influence the customer's perception of Harumanis mango purchase through online shopping.Besides, in correlation analysis, all factors that have been studied show significant relationships toward customer perceptions of Harumanis mango purchase through online shopping.Moreover, multiple linear regression analysis found that customer service (0.290) is the most dominant factor with higher significant (0.000).Thus, several recommendations such as adding more locations, improving the web design, and finding the latest information about the problems of the topic will aid in improving the research.