How hatred of abortion providers is propagated in social media: an investigation of YouTube videos

Since abortion was legalised in 1973, the United States anti-abortion movement has sought to eliminate abortion services. One strategy has been to foment hatred of abortion providers, which legitimises anti-abortion activists' attacks on providers and facilities, thereby dissuading pregnant people from seeking abortions and hindering providers' willingness to offer services. After the 2022 <i>Dobbs</i> decision overturning <i>Roe v. Wade</i>, these attacks escalated. The goal of our study was to examine a social media platform, YouTube, to identify the categories of videos promulgated by the anti-abortion movement and to investigate how these videos might be propagating hatred of providers. We also sought to discern differences post-<i>Dobbs</i>. Using three search terms - "pro-life," "abortionist" and "abortion providers" - we developed a sample of 291 YouTube videos with high viewership, of which 217 had content about providers or patients. Videos took numerous forms, including debates, testimonials and undercover investigations. We identified four major dimensions of abortion provider depictions, in order of frequency: manipulative (deceptive, greedy and biased), villainous (brutal murderers), uncaring (callously harming women) and immoral. Abortion facilities were characterised as "death camps" and abortions as "baby funerals." Patients were reviled if they "celebrated" their abortions, but not if they were remorseful. Videos post-<i>Dobbs</i> seemed more geared to reducing demand by emphasising patient regret and provider harms. We concluded that despite YouTube content moderation, abortion providers were being maligned in videos, which potentially contributes to clinic attacks. To increase support for abortion providers, content creators may want to specifically extol providers' contributions to public well-being.