Loneliness enhances brand love for individualistic (but not collectivistic) consumers

These findings are consistent with current theorizing and empirical findings about cultural differences in how people conceptualize ingroup and relate to strangers who belong to the same broad social group.

Authors

Andy H. Ng (ORCID: https://orcid.org/0000-0003-0220-0850)

Institutions

Cardiff University (GB)

Publication Details

Journal: Frontiers in Psychology
Published: 2025-10-03
DOI: https://doi.org/10.3389/fpsyg.2025.1586472
Primary Topic: Consumer Behavior in Brand Consumption and Identification
Type: article
Field-Weighted Citation Impact: 0.00

Funders

Cardiff University

Controls

|||

ALL TIME

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

article

Loneliness enhances brand love for individualistic (but not collectivistic) consumers

Andy H. Ng

Oct 3, 2025

Frontiers in Psychology

Consumer Behavior in Brand Consumption and Identification

article

Loneliness enhances brand love for individualistic (but not collectivistic) consumers

Andy H. Ng

October 3, 2025article en

Abstract

Frontiers in PsychologyVol. 16

Cardiff University (GB)

Cardiff University

Openalex Percentile: Top 65%

Consumer Behavior in Brand Consumption and Identification

DOI Open Access PDF OpenAlex

AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.