Pengaruh Search Engine Optimization dan Content Marketing terhadap Minat Beli Produk Missilshop

This study aims to analyze the influence of Search Engine Optimization (SEO) and Content Marketing on consumer purchasing interest at the Missilshop store. This study uses a quantitative approach with a population of 1,355 people and a sample of 93 respondents determined using the Slovin formula. The independent variables in this study are SEO and Content Marketing, while the dependent variable is purchasing interest. The data analysis technique uses validity, reliability, normality, and multicollinearity tests with the help of SPSS. The results of the validity test show that all statement items in the variables are declared valid with a calculated r value > r table. The results of the reliability test show that all variables have a Cronbach's Alpha value > 0.60, which means that the research instrument is reliable. The normality test shows that the data is normally distributed with a significance value of 0.243 (> 0.05). The multicollinearity test shows that there is no multicollinearity between the independent variables because the Tolerance value is > 0.1 and VIF < 10. Thus, SEO and Content Marketing can be used as factors that significantly influence consumer purchasing interest. Keywords: Search Engine Optimization, Content Marketing, Purchase Interest, SPSS