STARTUP CULTURE AND INNOVATION MANAGEMENT

Startup culture is a fundamental pillar of innovation management and plays a crucial role in the dynamic development of the modern economy. This culture creates a work environment based on agility, openness to risk, creativity, and collaboration. Innovation management in startups focuses on effectively organizing the processes of creating, launching, and continuously improving new products and services. For startups to succeed, proper planning of innovation management processes, optimization of resources, and building effective team dynamics are essential. This also enables startups to gain competitive advantages, respond quickly to market demands, and sustain ongoing growth. The development of startup culture and innovation management in both Azerbaijan and global markets leads to the opening of new economic opportunities and rapid dissemination of technological innovations. Overcoming challenges in this area requires government support, educational programs, and the fostering of an entrepreneurial environment.