NEW OPPORTUNITIES AND PERSPECTIVES OF BLOCKCHAIN TECHNOLOGY

In this research paper, based on a review of relevant recent literature and research conducted in practice, the emergence, development, areas of application and the implementation process of blockchain technology in business will be presented, as well as possible trends and perspectives for future development and how the application of this technology will affect social economic development, environmental protection and sustainable development, which has become one of the main drivers of the modern business world. Blockchain technology is a type of distributed ledger technology. Despite the fact that blockchain technology is gaining increasing importance, because it has enormous application possibilities in many areas of business, there is still a lack of research in this extremely current area in the literature. In this context, the paper represents a contribution and a new comprehensive review of the possibilities of applying Blockchain technology in a modern business environment. The paper, among other things, elaborates on the advantages and disadvantages of this new sophisticated technology, and also points out the safety and security problems that may arise when applying blockchain technology. At the end of the paper, a comparative analysis of new potential opportunities and application trends in various business areas is presented, as well as possible directions for future research.