Antecedent Factors Influencing Tourist Engagement in Creative Cultural Tourism Activities at the Tha Plee Fishing Market Community, Bang Plasoi Subdistrict, Mueang District, Chonburi Province

Tourism plays a vital role in promoting local economic growth and preserving cultural heritage, with creative cultural tourism increasingly recognized as a strategy for enhancing tourist engagement. This study examines antecedent factors influencing tourist engagement in creative cultural tourism activities at the Tha Plee Fishing Market community, focusing on creative tourism experience, cultural and emotional perception, and travel motivation. The research also evaluates the overall level of tourist engagement and explores the relationships between these factors and engagement. A quantitative research design was employed, with data collected from 400 Thai tourists visiting the community. Descriptive statistics and Structural Equation Modeling (PLS-SEM) were used to analyze the data. The results indicate that all three antecedent factors and overall tourist engagement were rated at a high level. Creative tourism experience had a significant positive effect on tourist engagement (β = 0.286). These findings suggest that immersive, hands-on cultural activities and strong emotional connections to local heritage can enhance engagement. From a practical perspective, community stakeholders and tourism planners should focus on developing unique cultural experiences, improving visitor interaction with local traditions, and promoting storytelling to strengthen emotional bonds. Future research should include international tourists to broaden the generalizability of the results.