Alimentação em shoppings centers: uma análise dos segmentos ofertados

Food is not only a means of fulfilling nutritional needs, but also a social and cultural expression. Over the decades, shopping malls have become multifunctional spaces, offering a variety of establishments, from clothing and specialty stores to food services. This study aimed to analyze the diversity of food options available in shopping malls in Curitiba and their implications for public health. The research involved identifying shopping malls in Curitiba, followed by the classification and active analysis of the food establishments found within them. Through data categorization and correlation, it became evident that factors such as mall size, location, and average income of nearby populations influence the variety of food segments offered. Notably, fast-food restaurants and kiosks were predominant. As a result, the nutritional quality of the food offered in these locations raises concern. In conclusion, while the quantity of food services in Curitiba's shopping malls is broad, the variety is unbalanced. The lack of healthier alternatives and the predominance of ultra-processed foods highlight potential public health risks, contributing to the development of non-transmissible chronic diseases such as obesity, hypertension, and diabetes.

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Publication Details

Journal
Ágora
Published
2025-09-09
DOI
https://doi.org/10.17058/agora.v27i1.20525
Primary Topic
Business and Management Studies
Type
article
Field-Weighted Citation Impact
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article

Alimentação em shoppings centers: uma análise dos segmentos ofertados

Everton Luiz Simon, Graziella Paola Canalli, Cilene da Silva Gomes Ribeiro, Michelle Allage Wencel
Ágora
Business and Management Studies
article

Alimentação em shoppings centers: uma análise dos segmentos ofertados

Everton Luiz Simon, Graziella Paola Canalli, Cilene da Silva Gomes Ribeiro, Michelle Allage Wencel
article en

Abstract

Food is not only a means of fulfilling nutritional needs, but also a social and cultural expression. Over the decades, shopping malls have become multifunctional spaces, offering a variety of establishments, from clothing and specialty stores to food services. This study aimed to analyze the diversity of food options available in shopping malls in Curitiba and their implications for public health. The research involved identifying shopping malls in Curitiba, followed by the classification and active analysis of the food establishments found within them. Through data categorization and correlation, it became evident that factors such as mall size, location, and average income of nearby populations influence the variety of food segments offered. Notably, fast-food restaurants and kiosks were predominant. As a result, the nutritional quality of the food offered in these locations raises concern. In conclusion, while the quantity of food services in Curitiba's shopping malls is broad, the variety is unbalanced. The lack of healthier alternatives and the predominance of ultra-processed foods highlight potential public health risks, contributing to the development of non-transmissible chronic diseases such as obesity, hypertension, and diabetes.

ÁgoraVol. 27(1)
Pontifícia Universidade Católica do Paraná (BR), Universidade de Santa Cruz do Sul (BR)
Openalex Percentile: Top 74%
Business and Management Studies
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Alimentação em shoppings centers: uma análise dos segmentos ofertados — Everton Luiz Simon, Graziella Paola Canalli, et al. · Ágora (2025) | TGRS Research Map | TGRS