MR-CoCo: An Open Mixed Reality Testbed for Co-Located Couple Product Configuration and Decision-Making - A Sailboat Case Study

The literature has demonstrated the advantages of Mixed Reality (MR) for product configuration by providing a more engaging and effective end-user experience. While collaborative and remote design tools in MR have been widely explored in previous studies, a noticeable gap remains in the exploration of co-located product configuration for couples. This gap is noteworthy since in many industries, couples (e.g., friends, partners) often make purchasing decisions together in physical retail environments. In this paper, we introduce MR-CoCo, an open MR testbed designed to explore collaborative configurations by co-located couples, both in the role of customers. The testbed is developed in Unity and features: (i) a shared MR space with virtual product 3D model anchoring, (ii) shared visualization of the current configuration, (iii) a versatile UI for selecting configuration areas, (iv) hand gestures for 3D drag and drop of colors and materials from 3D catalog to the product. A case study of the personalization of a sailboat is provided as proof of concept. The user study involved 24 couples (48 participants in total), simulating a purchasing experience and the related configuration using MR-CoCo. We assessed usability through post-experience evaluations, with the System Usability Scale (SUS) and the Co-Presence Configuration Questionnaire (CCQ) to measure collaboration and decision-making. The results demonstrated a high level of usability and perceived quality of collaboration. We also explore guidelines that can be used for remote collaboration applications, enabling configuration across a wide range of industries (e.g., automotive and clothing).