ACADEMIC MOTIVATION: WHAT MOTIVATES ADMINISTRATION STUDENTS TO PURSUE THEIR DREAMS

The study seeks to identify the level of perception of academic motivation of Business Administration students and what is the possible dream that the University could help to fulfill. The level of academic motivation was measured by a scale, in which the business students answered the survey indicating their levels. These levels indicated the perception of the student's academic motivation and their possible dreams. The survey was carried out at a Brazilian federal university and interviewed business students in different semesters. The objective was to carry out a comparative study between age, gender, semester and compare with the levels of academic motivation and the dreams that the University could help to achieve them. The study pointed out that students are motivated by their own dreams and willpower to transform their own lives and not because attendance is mandatory. Many students agreed that the essence of the University is the production of knowledge and support for personal development. The study revealed that most dreams are in the search for professional success, financial stability and to earn money.