Research on the Behavioral Strategies of Manufacturing Enterprises for High-Quality Development: A Perspective on Endogenous and Exogenous Factors

High-quality development highlights the importance of environmental protection and green low-carbon development. The high-quality development of the manufacturing industry is not only the key content for achieving green transformation, but also an important cornerstone for building a modern national industrial system. Current research focuses on companies and governments, ignoring the important value of suppliers and consumers. As a result, existing mechanisms have failed to deliver the desired results. This paper constructs an evolutionary game model involving manufacturing enterprises, local governments, suppliers, and consumers, and systematically analyzes the strategy selection process of the four participating populations. On this basis, the impact of exogenous and endogenous factors on the evolutionarily stable strategy is studied at the microscopic level using numerical simulation methods. The results show that (1) increasing any of the endogenous factors, such as innovative capability, organization building, and industrial resources, can accelerate the evolution of manufacturing enterprises evolve to smart upgrade strategy. (2) Increasing any one of the exogenous factors, such as policy environment, industrial cooperation, and market demand, can accelerate the rate at which manufacturing enterprises choose to adopt the strategy of smart upgrade. The purpose of this paper is to provide a theoretical reference for the behavioral strategies of manufacturing enterprises, and to provide a realistic reference for local governments to build a mechanism to promote the high-quality development of the manufacturing industry.